Why make your own juice?

Exactly why? It is much more convenient just to buy juice in a bottle or a box.

Disadvantages
Supporters of supermarket juice* reading this will shout in perfect harmony: when buying juice you

• save time required for preparation,
• save money because juice produced on industrial scale, in big factory using latest food manufacturing techniques is cheaper,
• have a vast choice of flavours, even fruits we've never seen or heard about,
• can show off in front of other people with our top brand bottle/box of juice
• provide employment for people working in fruit processing business

Advantages
But my answer is, that when making juice at home you:

• spend nice time shopping for fruits, selecting the best examples, pealing and juicing them,
• know what ingredients were used for juice because you've just dragged them from shops,
• preserve all nutrients from fruit or vegetables; drinking juice after extraction we supply all vitamins and minerals contained in ingredients,
• respect environment by not using unnecessary packaging, also peelings can be composted or in worst case scenario they break down quickly on land fill,
• and most importantly: enjoy taste, texture and quality that no supermarket juice can provide.

Sad truth
Lets be frank. Juice producers have only one goal: profit. That is why they will do everything to lower the cost and increase profit margin. Whether juice is healthy or nutritious doesn't matter. If they put some letters on the label symbolizing vitamins and this will boost sale - that is the way to go. They may use 1% concentrated juice and call it "fruit drink" to deceive customer. I think what works the best is a special offer like "50% off" or "buy 1 get 1 free". People jump into such "deals" and don't bother to read ingredients list.

Besides juice inside box or bottle has almost no nutritional value because it was lost during manufacturing process. All the colours, flavours and vitamins are usually added later. Sometimes those juices have even negative impact on our health because of amounts of sugar in them. In most cases its just overpriced water with chemicals.

Supermarket juice* in my understanding is a fluid sold in shops which was a fresh fruit very long time ago (weeks or months). Then it was harvested, squeezed, evaporated to produce concentrate, pasteurised and frozen. After travelling half of the world someone added back water, vitamins, flavour, sugar (or sweetener) and wrapped in nice looking packaging. Please prove me wrong and show that this is healthy.

So better start juicing if you care about your health!